Duende - Mezcal

Duende is an ancestral mezcal brand inspired by the legend of the Tata Duende, a mystical guardian deeply rooted in Latin American folklore. The project explores the intersection between tradition, myth, and craft, translating this narrative into a distinctive visual identity.The branding was developed to evoke a sense of mystery, nature, and ancestral heritage. Through symbolic elements, typography, and a carefully crafted visual language, the identity reflects the raw and artisanal essence of mezcal while honoring the cultural stories that surround it. The result is a brand that feels both authentic and enigmatic, connecting the product to a deeper narrative beyond the bottle.