De Todo El Cascarón
Services
Art Direction
Visual Identity
Marketing Materials
Client
De Todo El Cascarón
Location
Mérida, Yuc.
Year
2025
Info
De Todo El Cascarón, an organic egg producer, required a vibrant and approachable visual identity to reflect their commitment to ethical farming. I developed a comprehensive brand system—including a playful logo and a warm, high-contrast color palette—that emphasizes the brand's core philosophy: "Eggs born happy." By combining organic-inspired illustrations with friendly typography, I created a cohesive identity for packaging and marketing assets that positions them as a trusted, "home-grown" choice in the organic market.





