De Todo El Cascarón

As natural as the love of a home.

As natural as the love of a home.

Services

Art Direction

Visual Identity

Marketing Materials

Client

De Todo El Cascarón

Location

Mérida, Yuc.

Year

2025

Info

De Todo El Cascarón, an organic egg producer, required a vibrant and approachable visual identity to reflect their commitment to ethical farming. I developed a comprehensive brand systemincluding a playful logo and a warm, high-contrast color palettethat emphasizes the brand's core philosophy: "Eggs born happy." By combining organic-inspired illustrations with friendly typography, I created a cohesive identity for packaging and marketing assets that positions them as a trusted, "home-grown" choice in the organic market.