Brasa Maya

Brasa Maya is a charcoal production brand based in Quintana Roo, focused on delivering high-quality natural fuel while supporting local producers in the Chetumal region.The branding was developed around the idea of origin, heat, and cultural identity. Inspired by the strength and legacy of Mayan roots, the visual system combines bold forms, warm tones, and elemental symbolism to reflect fire, earth, and transformation. The identity aims to balance a raw, industrial feel with a sense of heritage and locality, positioning the brand as both reliable and deeply connected to its source.The result is a distinctive and grounded brand that communicates durability, authenticity, and a strong regional character across all touchpoints.